US Visitors Spent €6.6 Billion in Italy. Tuscany Recorded 3.9 Million Overnight Stays

Visitors from the United States spent more than €6.6 billion in Italy, while Tuscany attracted millions of overnight stays from the same market. The picture emerges from 2025 data examined at two different levels: nationally, through the Bank of Italy’s international tourism survey, and regionally, through Tuscany’s tourism observatory bulletin. At the level of Castiglione della Pescaia, however, the available detail changes: the figures describe local tourism as a whole and do not isolate the American component.

According to the Bank of Italy, spending by visitors from the US market in Italy reached €6.605 billion in 2025, an increase of 3%. The survey records 4.1 million travellers, of whom 3.6 million stayed overnight. That second figure therefore refers to travellers who spent at least one night in the country, rather than to the number of nights.

The increase in spending provides a measure of the American market’s economic contribution. Understanding how that tourism is distributed across destinations requires other surveys, with care taken not to conflate different indicators.

In Tuscany, the 2025 tourism bulletin records around 1.3 million arrivals and 3.9 million overnight stays from the US market, within a reporting scope that excludes tourist rentals. Arrivals are guest registrations at accommodation establishments: the same person may be counted more than once if they stay at different properties. Overnight stays measure the nights spent there. These distinctions help describe the scale of tourism without turning registrations into a count of unique individuals.

The regional figures therefore show a substantial American market, but they do not, by themselves, describe the position of each destination. Moving from Tuscany to the Maremma coast requires a further level of detail.

For Castiglione della Pescaia, figures released by the municipality indicate more than 1.5 million overnight stays overall in 2025, with a reported split of 60% domestic and 40% international visitors. The picture confirms the importance of international custom to local tourism. The municipal source cited here does not, however, provide a specific share for the United States.

These data cannot therefore establish how many American arrivals or overnight stays Castiglione recorded, or how much those visitors spent. Applying a share drawn from the regional figures to the municipality would produce an estimate unsupported by the local survey.

For hospitality operators in Castiglione, the national and Tuscan picture nevertheless offers a useful reference when assessing the US market. The next step in understanding how far that interest translates into local stays is to obtain municipal data broken down by origin. Only that detail would allow the broader scale of American tourism to be set alongside a concrete account of its role in Castiglione della Pescaia.